In today’s digital world consumers connect with brands in so many different ways. VR headsets, Amazon Alexa, Nest Thermostats, Smart TVs, Social Media, Fitbit and Chatbots are all part of our daily routine. A website or mobile app presence just isn’t enough anymore and the rise of these other digital channels will see web usage decline.

That’s why it’s so important to define, execute and follow a brand strategy which encapsulates all digital channels where your customers connect and experience your brand.